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What is Website Design

Web Design the Essentials

Great website design is something that can be surprisingly and deceptively difficult. After all, the chief goal is to achieve a design that’s not only usable and pleasing to look at, but also delivers the required information on a visually coherent and technically sound level.

Here’s a look at some of the key essentials of good website design:

Organic SEO

Developing a substantial presence online means creating a website design that’s easy to find on search engines – so, in other words, do your organic SEO right.

When developing an SEO strategy, think about the search terms your target user might enter into search engines to find you, then add them strategically throughout your pages.

UX Design

Navigation is key when we talk about website design. It’s essentially that the user journey showcases how visitors would navigate from screen to screen.

Therefore, focus on a proper navigation hierarchy, content that’s streamlined, a responsive design which allows the website to display effortlessly across all devices, and buttons/calls to action in all the right places.

Web Design

Since the entire subject revolves around the importance of design essentials, a good rule of thumb we’d recommend is to focus on staying consistent.

For instance, use the same logo, fonts, colours, style of photos, tone of voice, etc. So, pick a design according to what you feel best matches the audience persona, and then use it consistently throughout.

Website Design Layout

Layout or spacing can make a dramatic difference in terms of keeping things clean, clear and easy to identify.

Line spacing, for instance, is important – too little can make it easy for the reader to spill over from the current line to the next, while too much can cause the reader to get lost before he/she gets to the next line.

Then there’s padding – using the right space between text and other elements to make the key messages stand out.

Finally, white space – use enough to elegantly lay everything out but not so much so as to distract your reader from the main calls to action.

Website Colours

The colour scheme you choose plays a major role in website design. Picking and mixing the right colours according to your brand design can make the website look inspiring, while too much can make it look rushed and tacky.

Think about what kind of colours your audience might best respond to – if it’s a clothing line for young women, bright and vibrant colours would be better than dull, off-white tones.

Website structire

What are you trying to achieve with your design? Do you want readers to respond to a limited offer that’s only available for the current season? Or do you want to inform and educate them on a specific subject? Consider your audience’s key pain points and arrange the information in order of importance.

Website content

The choice of words can really make or break your website’s design. Again, bring your audience persona into question – what kind of language can they easily relate to?

How to get on the top of google search

Organic SEO aside, ensure that your website has lots of useful articles, videos, photos, whitepapers, reviews and enticing landing page copy – and keep your overall design as responsive as possible because Google loves it!